Using stories from the real people we were able to take consumers on their journey.
We told their story and concluded it by showing their Skinsei Skincare regime, and individual Skinsei diagnostic.
Our first challenge was naming the brand.
We chose Skinsei because everyone’s skin says something about them.
And to demonstrate Skinsei’s unique positioning we created a brand world bespoke to each setup through art direction using the coloured restless bars, which gave us endless design responses.
Over 60 portraits of real people, who were street cast, were captured to show the diverse range across America.
These portrait shots bringing to life the idea; ‘There’s no skin like yours’ will be used across all the channels.
40 production application shots were created using models with different skin types.
Each model would show how to correctly apply the product to skin.